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Insights are our love language, what’s WA’s?

February 14, 2024


Valentine’s Day, the day of love, is upon us once again. In classic Painted Dog style, we’ve plunged into the Valentine’s Day scene across WA to assess community sentiment once more! We surveyed n= 1,254 West Aussies this week to find out how people feel towards Valentines Day this year.

Well, as it turns out, over half (51%) consider Valentine’s Day to be a total waste of money, slightly more than last year (47% in 2023). But fear not lovebirds, because 1 in 4 (25%) continue to believe the day is a good reason to celebrate with loved ones.

When it comes to our love languages, quality time comes out on top (64%) closely followed by physical touch (48%). Acts of service are also seemingly important to people, as are words of affirmation. Interestingly, receiving gifts is the love language of only 1 in 10!

Are men less romantic than women? Are boomers more romantic than millenials? Will a pair of socks really show your significant other how much you care for them? Lucky for you, we debunked some classic V Day myths with a game of true or false.

Only 21% overall agreed that men are more romantic than women – but this was higher among men. While 28% of guys believe they’re more romantic, only 16% of women agree…

More than 1 in 4 (27%) believe that more couples break up just before (or on) Valentines Day, while 2 in 3 (66%) feel that that buying a gift to show your love is not important – a matter open to debate, especially among those who identify ‘receiving gifts’ as their love language! In fact, more than 2 in 3 (68%) of these people do think it’s important to buy gifts to show your love.

Regardless of our love languages, our whole team was greeted with a little love note and gift at our desks this morning – it’s the little things that matter, right?!


Whether you celebrate the day or not, Happy Valentines Day from the team at Painted Dog!

But what do you think? To have YOUR say and take part in our next poll, sign-up to RewardingViews: