A hunger for insight.

A market research agency like no other.

Our inspiration

Hunt Smarter.

Why We Stand out

Our team is a hybrid of friendly and savvy consultants from across the globe with one common goal – to help our clients, and us, stay ahead of the pack.

Meet the team

Interested?

Contact us

The Dog Blog!

The Dog Blog

The sun’ll come out… for about half

21 Oct 2019

 

Daylight savings continues to polarise the WA community.

It’s the great debate of our great state – an extra hour of light in the evening, or in the morning?

Our latest ‘People’s Voice’ poll published in The West Australian revealed that around 55% of the 774 people we asked support having daylight savings in Western Australia. But, over 40% are opposed to the idea, and 5% remain undecided. This close split probably reflects that support for daylight savings comes down to individual preference and circumstance – we all lead different lives that keep us inside (and take us outside) at different times of the day!

And this is pretty clear in the interesting sub-group differences that emerged…

Support generally decreases with age and life stage

  • Those aged 50+ are most likely to be in opposition (voted “no”) to daylight savings, led by 50-59 year olds and 70+ year olds (51% against).
  • On the other hand, 30-39 year olds are most in favour, with almost two thirds (65%) in support.

Perth metro residents are more likely to support it

  • 56% of those living in metro areas support daylight savings, compared to only 42% of WA regional residents.

Employment type plays a strong role in preference

  • Those who are working full-time or part-time are more likely to be in favour (59%) than people not in the workforce (49%).
  • Those not in the workforce are actually one of the most split groups – 49% are in support, while 48% are against.
  • Those who likely have more freedom to choose their own hours (self-employed, semi-retired, contract or freelance) also show lower levels of support (47%).

 

Both major parties of government in WA have been clear that there won’t be another referendum on the issue anytime soon – but it’s still interesting to keep tabs on how people feel about this divisive topic!

Check out The West Australian’s coverage of our poll results here: New poll suggests West Australians now support daylight saving

 

To have your say on topical and important issues in the future — from sports, health, politics and beyond — sign up at rewardingviews.com.au and get your voice heard! You never know where it’ll end up…

Painted Dog Research is a leading provider of market research. We aim to make a positive difference in everything we do.

Our team of industry-leading consultants can help deliver a wide range of market research projects from small and simple to large and complex.