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From Saturday to the Weekend

November 4, 2010

A lot of the projects we help our clients with aren’t seen by the public, so it is nice when something appears in the public eye that we can talk about.

Last weekend WA Newspapers launched The Weekend West, a big change to how the West looked and was distributed on weekends. Painted Dog helped WA Newspapers with some testing of the various ideas that were being considered for this change, with some of the final decisions coming directly from the reader feedback.

Public reactions to the change has been mostly positive, which is always a gratifying outcome to such a project!