And the People’s Choice Award goes to…
August 27, 2026A big congratulations to our very own Brent Morris who took home the People’s Choice Award at yesterday’s national Human Insights Conference!
Brent presented a paper developed alongside another PDR superstar Michelle Clark-Crumpton, titled “The ‘Just Getting By’ Generation: When Progress Turns into Survival”. This was a national study of Gen Z and Millennials we conducted with P&N Bank and BCU Bank to explore how sustained cost-of-living pressures are reshaping the way younger Australians think, feel and make decisions.
His presentation looked at what happens when the focus shifts from getting ahead to simply getting by – and what that means for organisations seeking to genuinely understand and support younger Australians. And clearly, it was well received, as the other conference delegates voted it their favourite presentation!
We’re so proud and grateful to be recognised with this award, and it’s a great reminder of the value of human-centred insight in an increasingly AI-driven world.
