Our Team

Kristy Willoughby
Executive Director

A little bit about “Special K”…

Having worked on both the client side and supplier side, Kristy brings to her clients a combination of strong marketing strategy, business strategy, advanced qualitative and quantitative research skills. Kristy is passionate about helping clients utilise their research to facilitate effective decision making.

Perfectionist 99%
Wine appreciation 80%
Tactful 30%
Kitchen experimentor 70%
Luxury traveller 60%