Kristy Willoughby
Executive Director
A little bit about “Special K”…
Having worked on both the client side and supplier side, Kristy brings to her clients a combination of strong marketing strategy, business strategy, advanced qualitative and quantitative research skills. Kristy is passionate about helping clients utilise their research to facilitate effective decision making.
Perfectionist 99%
Wine appreciation 80%
Tactful 30%
Kitchen experimentor 70%
Luxury traveller 60%








